Because I am a Woman

historicalslut:

lacigreen:

lipstickandligature:

drugstoreprincess:

Finally, a makeup advertisement addressing the fact that makeup is an ARTFORM, and isn’t only used to “hide your flaws”.

Oh my god Maybelline! Well fucking done! *raucous applause and whooping*

well…i certainly agree with the message.  makeup is a legitimate form of individual expression.  but i’m not about to get all bright eyed and bushy tailed for maybelline.

if it weren’t necessary for them to make $$ they wouldn’t be marketing makeup this way.  the beauty industry is more and more often exploiting the growing attempts to critique patriarchal expectations of female beauty.  these critiques threaten the success of these companies which, more often than not, thrive on body shame and sexism.  companies like maybelline only care about empowerment as long as is brings in the cashola.  the green.  the money, honey.

While I agree with everything above, the fact that these ads are not targeting women’s insecurities is shocking. It is a nice change from the bullshit ads saying if women wear makeup, they’ll get a hotter guy.

It may be for profit, but it gives me some hope. This is actually why I wear makeup. It is great to see an advertisement that is not telling me to slap on some concealer or nobody will want to talk to me.

(via damnitdisney)